Visual communication is a means of communication where ideas can be read or viewed through a means of visual aid. It includes signs, drawings, graphic designs, animations and electronic resources. Features of this communication include objects, maps, graphs, photographs and models.
Visual communication can be used in trade shows, conferences, websites, social media posts, office presentations and in meetings.
Pros of Visual Communication
- Avoids wastage of time
When using visual communication, it is easy to convey information to a large group of people at once as they will all look at the screen and read the information for themselves. This uses little time as compared to written or oral communication.
- Easy to understand
As some visuals contain funny photographs, it will enable the sender of the message to use less energy to explain a point as it will be easily be seen on the screen may be informed of a photograph and the receiver will interpret the information for themselves.
- Good for the illiterate receiver
Visual communication is good for people who do not know how to read and write. This is enhanced through the receiver only looking at the photographs and will be able to interpret the message in his or her own way.
- Can be used to explain a complex idea
If the idea to be passed to the receivers seems to be complex, it becomes simpler when the sender involves the use of visuals. This makes the information to be conveyed in a simpler way.
- Reduces boredom
When someone is conveying information through a long speech, people may get bored in the way and stop concentrating on what is being said. When visual communication is used there will be less of listening and more of observing hence the information does not become boring.
Nowadays visual communication is more popular compared to other forms of communication hence making it a better form of communication.
Cons of Visual Communication
- Misinterpretation of the information
Through visual communication, some receivers may misinterpret the information and this renders it nit good means of communication.
- High cost
Using visual communication is costly as the sender has to use professionals in that field either to draw the maps or take some photographs which turn out to be a little bit expensive compared to other forms of communication.
- Feedback delay
This means of communication takes longer to get feedback as the receiver may not be able to understand the drawings fast and make a decision.
- Distortion of the message
If the drawings or the maps are not well presented may distort the message hence making the receiver to get wrong information.
This is where the visuals have the message that is not direct to the point. It makes the receiver to think of what the sender was intending to convey hence giving wring information to the receiver.
Using visual communication is the best for people who have challenges such as reading as they can understand easily if the message is conveyed through visuals. On the other hand, it is best if conveying a message to a large group of people where oral or written communication can be time-consuming.