Qualitative research is a scientific method of observation to gather non-numerical data while focusing on meaning-making. It used to gain an understanding of the underlying reasons, opinions, and motivations. It helps develop ideas or hypotheses for potential quantitative research.
The research in naturalistic inquiry, inductive analysis, holistic perspective, personal contact and insight, dynamic systems, unique case orientation, context-sensitivity, and empathic neutrality.
Pros of Qualitative Research
- Provides more content
It provides more content that is useful for practical application. This content can be used in various fields to apply the knowledge gotten.
- More affordable
The researcher can sit a few people on the table and ask them the questions that are intended and get the responses directly without necessarily having to pay them.
- It is fast and effective
It is very fast to get the response from the people as the researcher will record the answers as given by the respondents and will be able to compile the report from there hence very fast.
- It offers predictive quality
People who grow up from the same environment will mostly have the same challenges and strengths and this may make it possible for the research to have predictive quality.
- Focuses on the purpose
The research mostly focuses on the purpose and this may make it possible for the researcher to get the intended results from the respondents without necessarily deviating.
- It does not have rigid guidelines
The researcher is able to observe the situation, study it, and produce information that is subjective hence the information can vary from one individual to another.
- It turns individuals experiences to useful data
The experiences from individuals may be unique and may be turned in to use data that may be used in the future to study some phenomena.
- It can be an open-ended process
It does not rely on closed questioning. Researchers are allowed to ask open-ended questions whenever they feel like hence this makes it possible for the researchers to get various responses on which he or she can, later on, compare and come up with quality research.
- It does not allow biases within the data
The research cannot be influenced and this may allow people to give the information that is not biased as the researcher will get the responses directly from the field.
- Uses small sample
The researcher uses a small sample to study the issues affecting the place and this makes it easier for the researcher to compare the responses and come up with quality research.
- Attempts to avoid pre-judgments
The researcher is able to get the right information from the field and will not go by the judgments hence the results will be the exact thing got from the respondents.
Cons of Qualitative Research
- Depends on the skill of the researcher
When the researcher is conducting the interviews, he or she will focus on the particular skills that he or she understand and this may make the researcher leave out other important ideas.
- Difficult to make systematic comparisons
As the responses are given randomly when the researcher conducts the interview, it becomes difficult to make comparisons hence may rely on the responses of one individual.
- Not easy to generalize
Fewer people are normally involved in the research and this makes it difficult for the researcher to generalize the responses.
- Few people are used
Researchers use a few people and there is a possibility that the people may not really have the right responses hence the researcher may not get the right information.
- It is time-consuming
It takes a lot of time to do the research as the researcher has to move personally to the field and fin people to interview for him or her to get the results hence it may take a lot of time.
- It creates subjective data
The data that is presented may be subjective in that it may contain the views of the researcher and not the people who were involved in the research.
- It does not offer rigid data
The research finds out the common problems that people share in a certain demographic and this may make the researcher get even irrelevant information from the respondents.
- Not easy to replicate the results
The results cannot easily be replicated by another individual as the person will have to go to the field for him or her to find out the information.
- It may require repetitive research efforts
The researcher may be required to make repetitive efforts for him or her to be sure of the results got from the field.
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Qualitative research makes it possible for the researcher to look deeper into the problems that may be facing a certain area and this will also create different avenues to decide on the solutions to be used to curb the situation.