Audio-visual communication is a means of communication where information is conveyed through sound and visual. It makes the information interesting to the receiver and easy to understand.
Examples of audio-visual communication include film projector, television, computers, and multimedia.
Pros of Audio-Visual Communication
- Captures the attention of the receiver
When using audio-visual, the receiver will really pay attention to the information as he or she is looking at the photographs at the same time listening to the information being conveyed.
- Easy to explain
The sender has an easy time explaining something because he or she is able to use words to explain and after that use the visuals which will make it easy for the receiver to understand.
- Easy to remember
The receiver will be able to remember the point easily because the sender uses the visuals to explain. As the sender talks about something is able to point at it and this will make the receiver of the information relate the word with the photograph hence easy to remember.
- Engagement of the receiver
When the sender of the message allows the receiver to see what he or she means then the receiver feels to be part of the discussion.
- Easy to flow
The message easily flows when using both audio and visuals. The sender of the information finds it easy to explain a point as the receiver will understand easily and this avoids unnecessary questions that may take the sender a lot of time explaining them.
- Enhances accuracy
While using both audio and visual to explain information, it is accurate as compared to other means of communication. In case the sender has forgotten a certain point as he or she looks at the visual media it will enable him or her to remember it hence accuracy in delivering the information.
Read More: Pros and Cons of Visual Communication
Cons of Audio-Visuals Communication
- Technical hitches
Most visuals will experience technical hitches and this may make the sender of the information frustrated as he or she had planned to use the visual media in the explanation of the point.
- Easier to lose focus
This will result when the sender has no content about the topic. In case the visual is not there then the sender will not be able to convey the information as it was intended to be.
- More attention to graphics
The receiver of the information may pay more attention to graphics and this may make them not listen to what the sender is saying hence the information will be conveyed partly.
As compared to other means of communication, audio-visual turns out to be more expensive to use. This is because the gadgets to be used need a lot of money to purchase and their maintenance cost is equally high.
- Takes a lot of time
Using audio and visual to convey information takes a lot of time. The sender of the information has to take some time explaining a point then after that brings in the visual which will also require some time for the receiver to look at and internalize the information.
Read More: Pros and Cons of Face to Face Communication
Audio-visual as a means of conveying information is good but the challenge comes in when the visual fails when it is really needed. Although of late it is very popular nowadays.